FROM: Justin King
It all started with “I don’t know what I don’t know.”
The CEO of an industrial distributor said this to me a few years ago after a keynote I gave to an association. He continued, “Listen, Justin – I believe what you are saying. To survive, we must embrace Digital and eCommerce in our business. However, we just don’t know where to start, what to do when, what technology to select, who to hire, and how to manage this new channel.” It was the first of many times that I would hear the phrase “I don’t know what I don’t know.” That simple phrase started a quest to build a system to help Distributors (and more importantly their owners) through their Digital Transformations.