"WHY I LIKED THIS BOOK: Digital Branch Secrets is a very helpful blueprint for those starting out or continuing on their eCommerce journey. Justin King explains concepts and processes in a way that is beneficial to both newbies to the e-commerce game as well as those already on the path.
The book is chock full of useful checklists and charts, which will help guide your initiatives and help you minimize waste and those painful project delays. (We all know that you can't eliminate them - but minimizing them is key!) Justin also includes a number of relevant case studies that help explain the concepts he is describing, along with pointing out the best practices and relevant takeaways from each key point.
I believe that most important element of the book is how the X eCommerce System (XES) is based on a customer-centric focus. This approach gives team members building the plan a "true North" that guides planning and development. Unfortunately many eCommerce professionals make the erroneous assumption that the technology is the "center of the universe" when it comes to eCommerce. Making this mistake is expensive and can cause organizations to miss out on opportunities. Digital Branch Secrets puts you on the right path.
I highly recommend this book to both eCommerce professionals as well as other stakeholders need to learn more about how to effectively manage their eCommerce initiatives." - Mike M.